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Job Code: MM
Department : Marketing
Designation: Marketing Manager
Experience : 7 . 0 Years - 8 .0 Years

Job Descrption

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<h1> As a marketing manager for LT (Low Tension) and HT (High Tension) panels, your role would involve promoting these electrical products to potential customers and clients. Here's a breakdown of what your responsibilities might include: </h1>
<p> 1. Market Research: Understand the market demand for LT and HT panels. Identify key customer segments, their needs, preferences, and pain points. Research competitors' offerings and market trends.

2. Product Positioning and Differentiation: Develop a clear positioning strategy for your LT and HT panels. Highlight their unique features, advantages, and benefits compared to competitors' products. Determine the value proposition for different customer segments.

3. Marketing Strategy Development: Create comprehensive marketing strategies to reach your target audience effectively. This may include a mix of online and offline tactics such as digital marketing, trade shows, advertising, direct mail, and partnerships.

4.Collateral and Content Creation: Develop marketing collateral such as brochures, datasheets, presentations, and website content. Ensure that the messaging is consistent with the positioning strategy and resonates with the target audience.

5.Lead Generation and Nurturing: Implement lead generation campaigns to attract potential customers. Develop lead nurturing strategies to guide prospects through the sales funnel, providing them with relevant information and resources.

6.Sales Support: Work closely with the sales team to provide them with the necessary tools, training, and support to effectively sell LT and HT panels. This may include developing sales materials, conducting product training sessions, and assisting with customer presentations.

7.Customer Relationship Management: Build and maintain strong relationships with customers to understand their evolving needs and preferences. Gather feedback on the products and use it to drive product improvements and innovations.

8.Market Expansion: Explore opportunities to expand into new markets or customer segments. Evaluate the feasibility of launching new product variants or customized solutions to address specific market needs.

9.Measurement and Analysis: Track and analyze the performance of your marketing initiatives using relevant metrics such as lead conversion rates, sales revenue, customer acquisition cost, and return on investment. Use this data to optimize your marketing strategies and tactics.

10.Compliance and Regulations: Ensure that all marketing activities comply with relevant regulations and industry standards, especially concerning electrical products and safety standards.

By effectively executing these responsibilities, you can drive awareness, generate demand, and ultimately increase sales of LT and HT panels for your company.


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